Author: VICTORIA TOMASHIVSKAYA
Issue: #4, 2015, pp. 7-15
First and foremost, our own accumulated experience, energy, and desire to pursue this particular format, which, in my opinion, best fits the concept of “a congress”. I see this concept as being associated with a purely educational and independent format. So why not? It is now high time to implement what has been conceived earlier. This encouraged me to organize our own championship. It’s always good when something new appears. This is the law of development.
As a teacher, I am happy to provide our participants a great opportunity to try their hand and prove themselves, and the best ones to win prizes. And take into account the high-profile judges we brought in! This elevated the championship to a certain level! And this is great!
HOW IS THIS CONGRESS AND CHAMPIONSHIP DIFFERENT FROM EXISTING ONES?
I am a fan of knowledge and am quite demanding when it comes to the level of education in principle. The mission of this event was to share knowledge. I wanted to share experience in the format of an enhanced educational program. The Goldenneedle Congress was rich in educational content and very insightful. International world leaders in our industry presented their knowledge, experience, new proprietary techniques and modern methods. Different schools and subject areas in greatest demand today were represented at the congress. A variety of techniques, both technology-enabled methods and manual permanent make- up techniques, including those employed to remove permanent make-up,
were showcased. 17 reports were made, 5 master classes exploring all aspects of our amazing profession ranging from the basics of coloristics to sophisticated psychological strategies in communication were held. The program was very saturated. A good number of strong speakers from different countries gathered in one place to share their knowledge and skills. Attendees from different countries, even from Australia, came to Saint Petersburg.
WHAT DOES AN «INDEPENDENT CHAMPIONSHIP» MEAN?
The championship was independent in that it was not tied to any particular permanent make-up brand. Its independence came from the fact that it was supported and covered by the world’s only independent permanent make-
up magazine - PERMANENT MAKE-UP, and was judged by representatives of different brands and, specifically, by a panel including international judges who represented different schools.
HOW WERE SPEAKERS CHOSEN AND INVITED?
Permanent make-up combines several medical, technical, psychological, visage, and color science disciplines. When preparing the program of the congress, I tried to cover and address all aspects of permanent make-up. We chose speakers working in different areas, who are, in our opinion, the most interesting and strongest. The program of master classes was developed on the basis of the most modern methods and innovations in our work, which are most in demand around the world. The GOLDENNEDLE Congress was designed to make a layer of necessary and concise information available in one place, and it was definitely beneficial to the professional development of attendees. I very much regret that I was not able to listen carefully to all the reports because I had to devote so much time to the championship.
HOW WERE THE JUDGES SELECTED FOR THE PANEL?
Judging is not an easy task… this requires a lot of experience and professionalism. It is gained over many years of evaluating works. There are certain evaluation criteria. They must be seen very promptly; one must be able to
look through a large number of works, and be totally objective and independent in evaluating them.
I think you will agree that it is very important for the participants in a championship to be sure that the judges will be fair and unbiased. Russian judges consisted of permanent make-up experts representing the main schools in Russia. International judges on the panel were also represented by leaders in the global industry of permanent make-up from Italy, Israel, and Brazil. I would like to note that all judges were practically unanimous in their assessment of the works.
This proves once again that the contestants received an objective evaluation and, of course, is indicative of the professionalism of the judges.
The work was interesting. I would not describe them as difficulties, but there were certain setbacks, for example, with visas for both speakers and some attendees.
But, as the saying goes, difficulties will always be present, but the most important thing is how they are resolved. If you ask whether I would change the team next time, I will say no, because it is in dealing with work issues and
difficulties that professionalism manifests itself. I am proud of my team.
WHAT DID YOU SUCCEED IN? AND WHAT PERHAPS WENT WRONG?
Well, taking into account the feedback we received, the event was definitely a success in a broad sense. We have received a very positive feedback, many acknowledgements and kind words from both speakers and attendees. All this is quite pleasant.
Perhaps, we will slightly change the format of the event as it is always difficult to combine a congress with a championship taking place at the same time.
In general, some things did not go as we wanted, but that’s what experience is about, and I hope we will take it into account … though, as we know perfection has no limits. We have time to think about it.